Assessment Tools & Methods

The main assessment tool in Student Affairs is the Qualtrics platform.

Student Affairs transitioned from Campus Labs to the Qualtrics platform in February 2021.

Focus Groups

Focus groups are an assessment method in which a small group of individuals is assembled together to gain feedback and insight into a particular product, program, service, concept, etc. In a focus group, questions are asked in an interactive setting in which participants are free to talk with other group members.

When to Use Focus Groups

Focus groups are best used when group discussion or interaction among people would bring out insights that would not be ascertained through individual interviews or survey items. Additionally, focus groups are useful when rich data is needed and there aren’t sufficient resources available to conduct individual interviews.