Founded in 2003 by Sid Lerner, the Meatless Monday campaign was developed with the goal of encouraging people to reduce meat in their diet for the health of themselves and the planet. The call to action for Meatless Monday is simply to “skip meat once a week.” Additionally, Monday was chosen, as research shows that it is the day in which people are most motivated to make positive changes. In 2018, Meatless Monday partnered with the Johns Hopkins Center for a Livable Future and the Johns Hopkins Center for Communications Programs in an effort to promote global efforts in reducing consumption. This initiative includes actions such as engaging global stakeholders by cultivating ways for supporters to connect and working together to promote the shared mission of reducing meat consumption.
Each Monday during the academic year, all residential locations will offer vegan and/or vegetarian menu options in place of meat.